Recycling Plastic Waste in Construction — the Smart Way.
How Pro Clima & GoodWrap are making recycling simple.
“Our new system makes it easier than ever for customers to recycle — with no extra hassle or cost.”
– Silmon Gibbon, General Manager Pro Clima
CLIENT:
Pro Clima: World leader in premium weather tightness systems for construction.
BRIEF:
Help customers recycle backing film — and recognise their efforts.
Plastic is inevitable — but waste is not.
Pro Clima wanted an easy way for customers to dispose of the plastic backing film from their products responsibly. That’s where GoodWrap came in. Together, we designed a system where used plastic goes straight into dedicated recycling bags, not the skip. And the best part? Bags are collected directly from the job site or dropped off via Mainfreight.
The Challenge: Plastic waste in construction
No one wants to see plastic in landfills — least of all Pro Clima. But their customers faced real challenges:
No easy recycling options
Rising landfill costs
Increasing environmental concerns
Growing reputational risk
With their backing film being 100% recyclable, Pro Clima knew they needed a smart way to turn plastic waste into a resource.
The Solution: A seamless, trackable system.
By partnering with GoodWrap, Pro Clima introduced a simple collection system that makes recycling easy and rewards their customers.
How it Works...
Recycling bags are included with every order of Adhero products.
Installers bag their used backing film and scan the QR code on the bag to register their collection.
Bags are collected from site or dropped off via Mainfreight.
GoodWrap weighs, grades, and recycles the plastic, ensuring it stays in use.
Customers receive impactreceipts and are entered into a monthly prize draw to reward their commitment.
The Results:
Real impact & recognition for…
PLANET
Used plastic is diverted from landfill and given new life.
Supporting GoodWrap’s mission to recycle 1 million kilos of plastic by 2028.
PEOPLE
100% of Adhero customers reached upon launch.
Used plastic is bagged on-site, cutting landfill use and reputational risk.
PROFIT
Specifiers are prioritising Pro Clima products.
Architects and planners are requesting Pro Clima products by name.
How it Works...
Recycling bags are included with every order of Adhero products.
Installers bag their used backing film and scan the QR code on the bag to register their collection.
Bags are collected from site or dropped off via Mainfreight.
GoodWrap weighs, grades, and recycles the plastic, ensuring it stays in use
Customers receive impactreceipts and are entered into a monthly prize draw to reward their commitment.
The Results:
Real impact & recognition for…
PLANET
Used plastic is diverted from landfill and given new life.
Supporting GoodWrap’s mission to recycle 1 million kilos of plastic by 2028.
PEOPLE
100% of Adhero customers reached upon launch.
Used plastic is bagged on-site, cutting landfill use and reputational risk.
PROFIT
Specifiers are prioritising Pro Clima products.
Architects and planners are requesting Pro Clima products by name.
“Recycling used to be out of reach for our customers. Now, it’s automatic. This programme makes it easy for customers to make a real impact, with zero hassle.”
Simon Gibbon – General Manager Pro Clima
“This partnership proves that smart waste solutions are achievable in any industry. Together, we’re turning used plastic into a valuable resource – and specifiers are really taking notice.”
Jethro Drum – Founder GoodWrap Recycling
Ready to make an impact?
Make sustainability a core part of your business strategy and build your competitive edge. Chat to us today.